MAC Museum Art & Cars

A fascinating highlight of our program is the MAC Museum Art & Cars, where the contrasts between cars and art harmonize in an impressive symbiosis. The museum vividly illustrates how two seemingly different themes merge together.
At the MAC Museum, selected classic cars blend with captivating artwork and stunning light installations, all set within spectacular architecture. These unique elements come together in the picturesque natural landscape of Hohentwiel, creating an extraordinary experience. Supported by the Südwestdeutsche Kunststiftung and the Gabriela and Hermann Maier Foundation, MAC 1 and MAC 2 form an outstanding ensemble with a unique atmosphere.
The harmonious connection between cars and art encourages participants to explore new perspectives and develop creative approaches. Just as the art reinterprets the time and space of automobiles, participants can also approach their topics with a fresh perspective and find innovative solutions to today’s challenges. Our conference coordinators visited the museum—read about their impressions and experiences in our blog post.