Successful Future Strategy
Successful Future Strategy Andrea Grudda, author and speaker, explores societal changes and the role of AI
Focus on New Work – Interview with Dr. Doris Dull
In the interview, Dr. Dull offers insights into the topic of New Work and the challenges that companies and leaders face in the evolving business world. She highlights why the concept is more than just a buzzword and how crucial it is to adapt to the new demands. She particularly emphasizes the role of leaders in this transformation process.
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BIO Dr. Doris Dull:
Dr. Doris Dull served as Global Human Resources Director at ZF Group for 18 years, advocating for a value-oriented corporate culture and writing a dissertation on value congruence. In 2018, she founded Convalori to help other companies understand the importance of values. Her book, New Work – The Illusion of Great Freedom, was published in 2023 and highlights the significance of the New Work movement for both society and businesses.
New Work is not just a trend; it represents a fundamental shift in how we approach work. It demands that we rethink leadership to focus on inclusion, diversity, and innovation, ensuring that work serves people rather than the other way around.
Dr. Doris Dull
New Work: Challenges and Opportunities for Leaders
Dr. Dull explains that New Work, originally coined by Frithjof Bergmann in the 1980s, represents a fundamental change in the world of work. It focuses on designing work to serve people, particularly in the context of digitalization and evolving societal needs. These changes make a shift in the workplace inevitable.
Leaders must move away from their roles as “overseers” and address new topics such as inclusion and sustainability. Traditional oversight tasks are increasingly taken over by machines, making it essential for leaders to maintain genuine contact with their employees and encourage innovation.
The transition to a New Work-oriented approach is challenging. Many leaders will struggle to adapt to new demands, requiring a profound shift in their previous success models. This transformation process is time-consuming and resource-intensive, yet it remains crucial for long-term business success.
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Conclusion:
The interview with Dr. Dull highlights that New Work is much more than a temporary trend; it is a necessary evolution of the working world. Leaders face the challenge of moving away from traditional control structures and instead fostering a culture that emphasizes inclusion, sustainability, and innovation. The transformation process that accompanies these changes requires time, resources, and continuous adaptation. Nevertheless, it is essential for companies to confront this shift to remain relevant and successful in the long term. Dr. Dull’s insights provide valuable guidance for leaders aiming to thrive in this dynamic environment.
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